Advertisement of products has become a very important function of a business organization, if not the most important one. With the ever increasing competition in todays business world, different companies try to adopt innovative methods to make their product more attractive. Hence, came in the concept of billboards. Billboards can be seen all over the city, be it at an important crossing, or by the side of a fly-over. Conventional billboards have been in use for over a decade. But there were some problems associated with them. With the passage of time, these boards would get damaged, and maintaining them became a big hassle. This gave way to the innovation of digital LED billboards. This new concept of combining technology with ideas was a remarkable break-through in the advertising industry. Gradually, many organizations started using them, and their products started looking even more attractive! This new concept was first seen in Times Square and in Las Vegas. If you pay a visit to either of these places,
you will come across hundreds of digital LED billboards scattered all around the place. They have different advertisements, news channel updates, stock values, and even videos of some important game going on. There are many advantages of using digital LED billboard.
1. The main advantage of using these billboards is the fact that they are not very expensive, and they have a very easy installation procedure. They can be controlled using a central computer system from where the desired graphics to be displayed are made. Thus, the maintenance of these billboards becomes easier as compared to the conventional ones. Messages and logos can be easily changed from the central control system, and everyday, there might be a new catchy line displayed.
2. Outdoor advertising is on the rise and steps are taken to make the products get maximum exposure and popularity. This form of advertising is one of the oldest methods so new methods are being used with the birth of new technologies. The use of animation is very important to get a hold of the customer. Thus, these digital LED billboards combine animation, with a high-resolution display and brightness.
3. These billboards are nowadays, being used everywhere, by many different business organizations. A big advantage of these billboards is that they can be combined together to display broad-based advertisements. They are also specific to a particular place and can be used for everyday purposes. For example, a shop might be offering a discount to early-bird customers. This shop can set up a small digital LED billboard outside promoting the shop and the special offers. People passing by who are not even headed for the shop, have a chance of turning around and visiting the place, just because of the attractive banner outside.
People are usually very materialistic and they go by outward appearances. The digital LED billboard which will be able to exploit this character trait of wealth to the fullest! Nowadays, once you step out of your house, you are met with an attractive billboard you dont even have to go to the heart of the city. This just proves how quick this industry is growing.